By bartenders for bartenders
The lockdown and the associated regulations have significantly affected everyone – especially the gastronomy. THE DUKE Distillery, as an owner-operated company, has also not been spared from the effects. It was and is therefore more important than ever to move even closer together and support local businesses. This is how the idea of THE DUKE Bartender Edition came about. Under the motto “By bartenders for bartenders”, we began working with bartenders from all over Germany at the beginning of March 2021 to develop our own gin – entirely according to their needs.
It all started with the question of how we, as a medium-sized distillery, could support restaurateurs and bartenders in the exceptional circumstances caused by Covid-19. The aim was to use the time in which the bars had to remain closed due to the pandemic-related guidelines in a sensible way, so that they come out the other end stronger than before. The idea of a collaborative product was quickly born, in which bartenders can incorporate their requirements and experiences from their work and daily customer contact. Combined with the product-specific knowledge of our distillers, the goal was to create a gin that meets the exact needs of bartenders and thus makes their work easier after the reopening of their bars.
In a video message, our Brand Ambassador Guy called upon bartenders all over Germany to apply to take part in the project “THE DUKE – Bartender Edition”. We quickly received messages from a wide variety of bars, so that we expanded the originally planned 25 places by three more to 28.
In a first step, questionnaires were sent to all participants to clarify the key facts and general requirements for the future gin. Once basic characteristics such as alcohol content, bottle size and classification of the gin had been agreed, botanicals and specially produced individual distillates were sent out in small bottles. The bartenders used these to mix and experiment with at home. In accompanying video calls with our distillers and the employees responsible for the project, insights and ideas about the individually created gins could be exchanged, which made the actual product development more specific.
From the suggestions and recipes sent in, our distillers then created four different gin distillates, from which the bartenders could in turn choose their personal favourites. In the end, the result was a well rounded, harmonious dry gin in organic quality with 42% ABV, which is ideal for mixing, but also for classic gin & tonics. Bottled, of course, in our classic 0.7l bottles.
As the final highlight of a wonderful collaborative project, we invited all participating bartenders to our distillery in Aschheim after the lockdown to celebrate the finalisation of the gin with them. In exciting workshops with the distillers Magic and Andi, the bartenders were able to be present at two distillations in the production department, and where able to participate in the bottling of their THE DUKE Bartender Edition. This helped them get a deeper insight into the actual production of their gin. After the day ended with a freshly barbecued meal, the restaurateurs and bartenders did not miss the opportunity to celebrate the evening with fresh drinks – of course mixed by themselves with their brand new Bartender Edition. Both our Bar Trailer, and – at a later hour – our THE DUKE Bar were put through their paces.
The THE DUKE Bartender Edition is now exclusively served by the bartenders in their respective bars. Only a limited number of bottles are available in our online shop and distillery shop.
Our thanks go to all the bartenders who have contributed to this great project! We are happy about all the positive feedback and hope to be able to restart together after this difficult time!
Cheers to you:
Nakama – Dustin Lê
Bullerei – Deniz Appel
Steghouse – Oliver von Carnap
Herzog – Florian Saxinger
Zephyr – Danny Huggins
Roomers – Philipp Zuzánek
drei/ bar – Kit Na-In
089 Bar – Moritz Fischer
Ginkgo Bar – Minh Nhut Tu
Ory Bar – Paulina Nowakowska & Ekkehard Bay
Fräulein Wagner – Frank Zwagers
Le Lion – Bar de Paris – Marian Gadzewski
Rocca Riviera – Athanasios Kerinis
Jigger & Spoon – Maximilian Ebermann
Der Große Gatsby – Dennis Korek
Breidenbacher Hof – Carsten Möller
Golvet Bar – Andreas Andricopoulos
Alter Wirt – Jakob Portenlänger
Provocateur – Tarek Nix
Panoramabar – Michael Böttcher
Juliet Rose Bar – David Sasse
Boilerman-Bar – Andreas Hofner
Bar Seibert – Jan Sporleder
James T. Hunt – Milena Zimmermann & Aexel Schönemeier
Rodman Bar – John Angulo
Xaver’ s – Xaver Portenlänger
Trisoux Bar – Philipp Fröhlich
Usagi – Nikolas Papadopoulos